A FEW WILL COME TO RUN….MOST WILL COME
TO SURVIVE
“Muddy and Magnificent”
“The most fun you can have with your clothes on!”
“Just one big day of fun, fun, fun.”
Puma HellRunner™ offers trail running at its toughest and most
enjoyable.
10 -12 miles of challenging off-road running... tough, twisting trails...
including the famed Hills of Hell and the Bog of Doom!
The Finish will bring redemption... but only to successful HellRunners.
TrailPlus creates and manages events and activities for people into running and
adventure and, as you would imagine with their name, TrailPlus like to get their
customers off-road.
As well as providing bespoke adventure challenges for a number of corporate
clients, they are perhaps best known for organising the Helly Hansen Adventure
Challenge Series, now established as the largest of its’ kind in the UK and the
‘devilish’ adventure running event known as The HellRunner.
Delivering a memorable running experience to the HellRunners is a key challenge
for TrailPlus Managing Director, Paul Magner. But, as he explains, it was the
challenge of providing a total event experience that was the key when MOOCOW
came into view! Paul takes up the story.
“The growing popularity of HellRunner requires us to provide a total event-day experience and
ambience. From a personal point of view, I find it very frustrating to go to events with only greasy
and tasteless food available and, inevitably, overpriced drinks that taste no better than hot
coloured water.
HellRunner is all about combining an authentic, yet unique, off-road running experience that
combines smiles on the faces if not a little sweat and mud on the brow. The tone of HellRunner is
quirky, irreverent and humorous, so when I was approached by MOOCOW I was immediately
attracted by two things.
Firstly, having left the corporate world to set up TrailPlus six years ago, I could really
empathise with Mikee’s and Sean’s vision for MOOCOW….and then I just had to
smile when I saw the iconic MOOCOW character and design!
“This looks like fun” was my immediate reaction and I just knew that the people
responsible for MOOCOW were just like HellRunner: quirky, irreverent and
humorous.
Of course, there is one other important element that both our respective businesses
have a commitment to and that’s professionalism. Being different is good in
business, being different and good, is best for business.”
Paul was also impressed by MOOCOW’s artistic talent demonstrated in the
proposal sent to him to support the MOOCOW coffee enquiry.
Paul wanted to develop a HellRunner iconic character (obviously with devilish
undertones...or even overtones!) that could add some humour and personality to
the design of the event t-shirt, along side running a competition for witty,
irreverent phrases/captions for the t-shirts. He therefore approached MOOCOW
art for some ideas.
Mikee, the artist behind MOOCOW sketched a number of
characters before Paul chose one he liked which was then
developed into the final t-shirt logo.
Here’s some of the prototypes!! Watch out for the unveiling of the
finished article!
Paul adds:
“With what we have in store for 1500 HellRunners taking part in our Hell Up North event this November, I
think it is only fair that they can treat themselves to a MOOCOW drink!”
It’s amazing what you’ll discover when you get off the beaten track. HellRunners will find this out for
themselves this November and Paul is equally confident that MOOCOW will prove to be a great discovery for
TrailPlus.
We’ll all drink to that!
